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five benefits of using video brochures

Update Time:2013-09-09 10:53:19Clicks:3883 Times
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video Brochures,video brochure cards,digital adver
  • video Brochures,video brochure cards,digital adver

What is a video brochure? Video brochures are interactive pages that drive powerful information solutions and generate targeted leads. This video marketing solution is the ideal solution for any brand wanting to communicate their message effectively. Whether you are a marketing director of a company or an online marketing agency employed by a business, using video brochures to communicate more effectively with video landing page brochures is definitely one of the most engaging marketing strategies using video.

So what are the benefits of using video brochures?

Powerful marketing tool
Video is one of the most powerful marketing tools used on the internet. Marketing of products and services has recently undergone a huge change with the arrival of internet video marketing. It has the power to share information, launch services, gather leads and showcase products through a single channel using the internet, but reaching millions of targeted people locally and globally. Now, the video becomes exceptionally more powerful when integrated with the key triggers of a video brochure.

Leads and data generation
I don’t know any mechanism offering a system of showcasing better information and everlasting selling potential. The beauty of video brochures is its directness, the methodical way the leads and data is gathered makes them extremely targeted as it summons a realistic interest in the product or service displayed. Converting a viewer into a customer is made simpler by having all the triggers on a single landing page — watch the video, read the recent testimonials, complete the form enquiring about more information and by now, they are one step closer to becoming your customer!

Distribute and track
Like any project, experiment and campaign you organise, you are inclined to distribute the data to the right places forcing you to track the performance of that distribution, and to monitor how well it has been received. If that particular distribution is not what you expected and delivered few results then you are likely to alter the video, message or place of distribution in order to get a better response. Video brochures allow for an in-depth monitoring which is proven to be very powerful.

Enhance communication
With the cost of video production coming down,video quality rising and the accessibility on the increase it is no wonder that there are so many videos being uploaded to the internet everyday. People and companies want to communicate their business in the most effective way possible in the shortest amount of time. Video is one tool, video brochures is another and when combined they produce a marketing campaign that is advanced, targeted and communicates the message in the strongest way possible.

Adaptable to better results
Unlike print media, digital can be changed and modified at anytime. Your worst nightmare would be launching something that needs to be recalled immediately. Since video brochures are digital, you are able to recall and amend as you see reasonable. The best part about the adaptability is that you can fine tune your marketing activity ‘on the fly.’ Brochures can be restyled, videos can be altered, distribution and promotional activities can be redesigned in order to increase a better response and further your engagement.

 Any reasons why you shouldn’t use video brochures as part of your marketing?

It’s a win win situation when you break down all the benefits above and not to forget, the interactive page will encourage more time spent on the site and fortify better engagement with the audience.